Chlorine bleach
Excluded from home care formulations due to residue and intensity.
Our Ingredient Standard
A clear standard for what comes into your home.
Our ingredient standard applies across everything we create, from home care and candles to fragrance-led essentials and everyday goods.
Our standard
A standard across every category
We consider what touches your surfaces, scents your space, and sits in your home. Each product is developed for daily use, with a focus on performance, material selection, and overall experience.
Suitable for regular home use
Developed with performance and usability in mind
Considered material and ingredient selection
Designed for everyday contact and scent
Balanced for consistency and function
What we avoid
Ingredients and additives without purpose do not belong in the home.
We apply this standard across home care, candles, fragrance, and everyday essentials, removing ingredients and materials that do not support performance, safety, or product integrity.
Paraffin wax
Not used in our candle formulations, which are made with a natural wax blend.
Ammonia
Avoided in cleaning products due to strong fumes.
Phthalates
Excluded from fragrance systems in candles and diffusers.
Formaldehyde donors
Not used in any formulations or materials.
Unnecessary dyes
Removed where they do not improve function or clarity.
What we choose instead
Every material should have a reason.
We select ingredients and materials based on their function, safety profile, and performance within each product format.
Carefully selected cleaning agents
Essential oils and IFRA-compliant fragrance systems
Fragrance materials selected for stability and performance
Clean-burning wax blends
Materials chosen for consistent everyday use
Everyday use
Made for real homes
Our products are designed for daily routines, cleaning, scenting, and maintaining a considered home environment.
Home care for kitchens and surfaces
Candles designed for consistent scent release
Fragrance products for atmosphere and routine
Essentials made for everyday use and display
Explore the Haus Naturals standard.
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